Why Companies Don’t Want AI-Generated Content

Michael Stover
5 min readNov 3, 2023
Why Companies Don’t Want AI-Generated Content
Original Photo by the Author

Artificial Intelligence (AI) has come a long way. From chatbots to virtual assistants and even self-driving cars, AI can make our lives easier. But when it comes to content creation, AI-generated content hasn’t been widely accepted by companies.

When it comes to content creation, AI-generated content hasn’t been widely accepted by companies.

The Explosion of AI and Content Generation

As a professional freelance copywriter, I well remember when AI content-generation tools burst onto the writing landscape. Many companies rushed to drop their copywriting contracts and use an in-house team member and AI tools to create blog posts, articles, web pages, newsletters, and more. Copywriters worldwide lamented lost jobs, reduced workloads and revenue, and sunken opportunities.

More clients are now hiring experienced copywriters to undo garbage other writers have submitted using AI writing tools.

However, a quick review on LinkedIn and other professional job platforms revealed many opportunities for copywriters are still available. Numerous marketing firms and other companies were and are hiring freelance…

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