A Successful Freelance Copywriter Addresses the Rise of AI in Copywriting

Michael Stover
5 min readMay 21, 2023
A Successful Freelance Copywriter Addresses the Rise of AI in Copywriting
Photo by Carl Heyerdahl on Unsplash

Artificial intelligence (AI) is on the rise in various industries. One of the most popular and controversial areas where AI has reared its head is copywriting. Many copywriters are running scared because they predict clients dropping copywriting contracts in favor of using AI to create their own business copy for blogs, web pages, and the like.

I’ve watched the hype and hysteria in silence while reading much on the subject and trying out a few AI tools on my own. Traditionally, copywriting has been a time-consuming and labor-intensive process that requires much creativity and attention to detail. However, the emergence of AI-powered copywriting tools has the potential to make the process faster, more efficient, and more effective.

AI is here to stay; how it impacts your copywriting business cannot accurately be predicted. How you choose to address it will determine your long-term business success. Here are my thoughts and recommendations about using AI in copywriting.

What is AI-powered Copywriting?

AI-powered copywriting is the use of machine learning algorithms to generate written content. These algorithms are trained on large datasets of text and use natural language processing (NLP) to understand the structure and context of the text.

The algorithms can then use this knowledge to generate new content that is similar in style and tone to the original text. AI-powered copywriting tools can be used to create a wide range of content, including product descriptions, social media posts, and even entire articles.

What is AI-powered Copywriting?
Photo by Andrea De Santis on Unsplash

How Should I Respond to Using AI in Copywriting?

As a full-time freelance copywriter, I’m aware of factors that may cause harm to my business and bottom line —…

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