A Guide to Writing Persuasive Blog Posts

Michael Stover
5 min readJul 9, 2022
Photo by Austin Distel on Unsplash

Many content marketing strategies include regular blog posts on topics relating to the company’s industry. These blogs most often provide valuable information while seeking to persuade the reader to make a decision. Persuasion is both art and science. In my freelance copywriting business, I write and edit dozens of business blogs each month for about a dozen marketing firms. Most of them can follow a basic template…

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