Much has been written about the freelance life. In fact, most freelancers I know were initially attracted to freelancing because of the potential for more free time, flexibility, and financial growth opportunities. The sad fact is, too many freelancers don’t realize the best of the freelancing life. How would you…

I surprised you, right? The beginning of that title caught your eye — “The All-Time Best…” what??? Judging from my past writings you likely expected a new listing of strategic moves to enhance your freelancing business. Or how to build a successful freelance business. But these homicidal truths are just…

Many content marketing strategies include regular blog posts on topics relating to the company’s industry. These blogs most often provide valuable information while seeking to persuade the reader to make a decision. Persuasion is both art and science. In my freelance copywriting business, I write and edit dozens of business…

All of us cannot be Clive Cussler, W.E.B. Griffin, Tom Clancy, J.K. Rowling, or Ernest Hemingway (or, insert your favorite authors here). But we all can work to improve our writing skills. Whether you write copy professionally for marketing firms, produce written reports for work, or just communicate with your…

Remember when the “Gig Economy” was viewed with suspicion, even revulsion, by many who clung to life in the corporate world? Big business and the alleged security it provided made everyday workers look down their noses at those entrepreneurs of the early days who dared to reach toward something new. …

What’s stopping you from just walking out of your dead-end job to start your own business? It’s likely to be one of two things: common sense or integrity. Both are very valuable commodities; unless they prevent you from building the life and career of your dreams. Common Sense and Integrity Common sense says that…

Copywriting to many seems this elusive, difficult practice that only a few chosen have mastered. That is sheer nonsense! These five basic truths can make anyone a successful copywriter — and you only need middle-school-level writing skills to master them! I’ve been making a comfortable living as a full-time freelance…

On this date eight years ago, my family and I were homeless. Today, we just finished closing on the purchase of a home. On this date eight years ago, my family and I were homeless. Today, we just finished closing on the purchase of a home. That’s quite a bit…

The digital marketing world has bowed down before Google for too long. Every new change in algorithm or ranking factors generated a whirlwind of SEO changes and new marketing approaches as every marketer tried to use the latest changes to get on top of page one. Can we just stop…