Some experts estimate that only about 3% of those who begin writing a book ever finish it. The most common reason for quitting is a lack of motivation — somewhere along the line, the initial rush of excitement wanes and the project grinds to a halt. Many business owners, solopreneurs, and entrepreneurs have a book outline or some file of material tucked away somewhere just waiting to become part of their success story.
Writing a book about your particular industry or specialty is the new business card.
Writing a book about your particular industry or specialty is the new business card. Pointing to a book you authored can be a great way to establish your authority and become an influencer in your industry or locale. Here are five ways writing your own book can support your business.
Attract New Customers and Create Loyal Fans
A book that shares your industry expertise will attract new customers and create loyal fans. Your social media followers may be interested, but a book showcasing your knowledge and experience has a much higher authority than spots of advice online here and there.
Your book will spark interest in your business, prompting new people to check it out and move further into your orbit by taking advantage of your products or services. If the book impresses readers with your skills and expertise, relevant audiences will want to learn as much as possible from you. In the process, these new customers become loyal fans.
If the book impresses readers with your skills and expertise, relevant audiences will want to learn as much as possible from you.
Fans of your business are known as “brand advocates.” These highly satisfied customers actively promote your writings, products, services, and business acumen because they care about it (and you) and find your resources valuable. How can these new brand advocates benefit your business?