5 Copywriting Essentials from a Successful Writer that Anyone Can Learn

Michael Stover
7 min readMar 6, 2022

Copywriting to many seems this elusive, difficult practice that only a few chosen have mastered. That is sheer nonsense! These five basic truths can make anyone a successful copywriter — and you only need middle-school-level writing skills to master them!

Photo by Austin Distel on Unsplash

I’ve been making a comfortable living as a full-time freelance copywriter for a number…